Luna Journal: Label to Watch

Luna Journal: Label to Watch

LABEL TO WATCH: UNAUthorized or the child in the man

One of the ultimate discoveries at Playtime – the newcomer brand “UNAUthorized”. The brand pays tribute to the synergetic relationship between father and son with “style and attitude”.

With a provocative debut, UNAUthorized addresses the ‘father and son’ target group. It’s about a lifestyle that father and son share – a self-referential look. The style makes children look grown-up, while, for the men, it soothes the child in the man. UNAUthorized is urban and casual with class.

Behind the streetwear label UNAUthorized, you will find the Scandinavian success story MINI A TURE with chief designer Arman Khaki Motlagh as a guide. With UNAUthorized, the Scandinavians will be represented at Playtime Paris, New York ENK Show, as well as in different showrooms across Europe, including in North and South Germany.

See the entire article right here.